Management 388 (International Marketing)
Library Resource Guide
Spring 2010

Countries

The following resources provide profiles for most of the world's nations:

Background Notes Europa World Yearbook Stateman's Yearbook World Factbook


Economic, Social, & Demographic Data

Demographic Yearbook
Provides demographic data for several countries
Statistical Yearbook
Includes demographic, social, and economic statistics for many of the world's nations


Foreign Markets

Country Commercial Guides (Go to Report Type: and choose 'Country Commercial Guides')
Each presents a comprehensive look at a country's commerical environment. Excellent for finding information on how to market US products, best prospects for US exports, and economic trends.


Market Developments and Trends

Academic Search Complete
Provides full-text articles from almost 5,000 publications

Business Source Complete
Provides full-text articles from over 7,500 business publications

Lexis Nexis Academic
Good source for finding articles from major newspapers on marketing news and trends


Contact Mr. Thayer

Email: thayerp@marietta.edu or peter.thayer@marietta.edu
Telephone: 376-4361