| Management
388 (International Marketing) Library Resource Guide Spring 2010 |
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| Countries | Economic, Social, & Demographic Data | Foreign Markets | Market Developments & Trends | Contact Mr. Thayer |
The following resources provide profiles for most of the world's nations:
| Background Notes | Europa World Yearbook | Stateman's Yearbook | World Factbook |
Economic, Social, & Demographic Data
| Demographic
Yearbook Provides demographic data for several countries |
Statistical
Yearbook Includes demographic, social, and economic statistics for many of the world's nations |
| Country
Commercial Guides (Go to Report Type: and choose 'Country Commercial Guides') Each presents a comprehensive look at a country's commerical environment. Excellent for finding information on how to market US products, best prospects for US exports, and economic trends. |
Market Developments and Trends
| Academic
Search Complete Provides full-text articles from almost 5,000 publications |
Business
Source Complete |
Lexis
Nexis Academic Good source for finding articles from major newspapers on marketing news and trends |
Email:
thayerp@marietta.edu or peter.thayer@marietta.edu
Telephone: 376-4361